Bothsides Podcast

How to Actually Use AI In Your Business in 2026 - Luke Heka (Full Breakdown) #155

September 14, 2026·1h 55m
Episode Description from the Publisher

Every kit Luke built for this episode is free. Nine of them, ready to copy straight into Claude Code or Code X. The Operating System kit alone gives you a personalised CLAUDE.md rulebook, five playbooks for planning and delegation, and a starter memory that carries across sessions. There's a website builder, connection kits for the software you already run, and six more. Grab the lot here: https://drops.selrai.com.au/bothsidesIs Is everything you've been told about AI in business wrong? Most owners are paying for AI agents that do nothing, while the tool that actually works sits unopened on their laptop.Luke Heka is the founder of Selr AI, a Gold Coast development team that's been putting AI systems inside Australian businesses since 2021. From one-man operations to companies with hundreds of staff. He's not a content creator and he's not a consultant. He builds the systems and installs them, and in this episode he gives away the setup he normally charges for.In this episode, he explains:▪ Why the people selling you AI agents are running something far simpler underneath▪ How to turn YouTube into a brain that thinks like any expert you name▪ What Claude Code actually costs to run - and the $8,000 nobody mentions▪ How one trade business went from three-day quotes to forty minutes▪ The single process in your company worth automating first▪ The one thing he refuses to let AI anywhere nearFollow this episode's guest:Luke HekaConnect with Luke:LinkedIn - Luke HekaSelr AI:Website - selrai.com.auInstagram - @selr__aiLinkedIn - Selr AIFacebook - Selr AIGet every AI shortcut Luke shared:drops.selrai.com.au/bothsidesThis episode was filmed at Selr Studio:Instagram - @selr.studioBothsides:Website - www.bothsides.auFollow the show - @bothsides_podcastFollow Dan:@daniel_beardallBothsides Buyers Agency:Instagram - @bothsidesbuyersagencyWebsite - bothsidesbuyersagency.com.auListen & subscribe:YouTube - @bothsidespodcastSpotify - Listen hereApple Podcasts - Listen here

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