Ep. 150: Alex Vaughan Bet Everything on FLWR Shop

How Alex Vaughan Built a Beloved Flower Shop Alex Vaughan of FLWR Shop in Nashville built her shop with her partner Quinn from nothing — no family money, no connections, just a rented house, a second mortgage, and a vision for what a flower shop in Nashville could be. In Episode 150, she traces the wild, winding path that took her from a hippie commune in the forest to a flower shop in Boston to celebrity orchid maintenance in LA, and eventually to the city she now calls home. We talk about what it actually took to open a shop, survive a tornado in March 2020, and come out the other side with a business — and a life — she's genuinely proud of. Join us as we chat with Alex about: Growing up in Miami with zero exposure to flowers Falling in love with flowers at a tiny flower shop Seeing a peony for the first time Working her way through flower shops in Boston, LA, and New York Meeting her partner Quinn through a shared courtyard Why they chose Nashville Moving to Nashville with $3,000 in a shoebox Opening their first shop: a Victorian four-square in East Nashville Renovating a shop while living upstairs Building a brand, not just a flower shop, in a city that didn't yet have one like it Losing visibility after losing their retail location to a tornado Why physical presence matters for a flower business more than most people think Letting go of weddings and why that was the right call Why running events and retail simultaneously is really running two different businesses Connect with FLWR Shop: Website Instagram This episode of the Botanical Brouhaha Podcast is brought to you by: Madrid Flower School You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com, and you can find Amy on IG at either @botanicalbrouhaha or @bloomtrustco and Natalie at @hey.nataliegill or @native_poppy This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.