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Botanical Brouhaha Podcast: Daily Summaries Delivered
by Amy McGee
Do you own a flower business or dream of starting one? Are you looking for practical floral design tips? Ever wonder how other florists run their businesses? Or maybe you're a farmer florist building a flower farm and floral design business at the same time? You've landed in the right place! At the BB Podcast, we serve floral designers, farmer florists, flower shop owners, and aspiring florists by diving into practical tips and insider information from real working florists, floral educators, flower growers, and floral industry vendors to help you find the tools you need to start, run, and grow your flower business. We like to mix it up! Do you prefer hearing real-life stories or diving into specific flower business topics? Either way, we've got you covered. Listen to our storytelling episodes featuring floral professionals sharing the details of starting and running their flower businesses. So many stories just waiting for you to dig in and learn from those who are doing what you want to do! Browse our topic-specific interviews where you can expect everything from conversations on marketing, staffing, and floral software to pain points like finding your mojo or listening to your intuition in business. Amy McGee, Botanical Brouhaha founder, brings years of relationship building with floral designers, farmer florists, and floral professionals to the table and invites you to pull up a chair for the conversations where you'll learn and be inspired by the nitty gritty transparency of the questions she asks. The BB Podcast is co-hosted by Natalie Gill, owner of Native Poppy.
Latest Episodes
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- 3 weeks ago49 min
Ep. 155: Inside Flower Moments with Native Poppy
In this episode, Natalie (my BB podcast co-host), Meg, and Erin of Native Poppy sit down with me to talk about Flower Moments, their new book. We talk about everything: the 95-page proposal, the agent they emailed until she wrote back, and the publisher who came along at the perfect time. They also share what it took to write and photograph a floral design book around full-time jobs, young kids, and the two biggest flower holidays of the year. Along the way, you'll hear about a shoot where they built every project in reverse, a DoorDashed bagel, a tour bus that no one has offered yet, and the honest truth about how much money they'll make from the book. They wrote Flower Moments because they wanted anyone to be able to pick up a book and feel invited to play with flowers. It's a funny, generous conversation, and I think it will leave you feeling that a big, slow dream is possible. You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com, and you can find Amy on IG at either @botanicalbrouhaha or @bloomtrustco and Natalie at @hey.nataliegill or @native_poppy This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.
- Oct 7, 202649 min
Ep. 154: How a Cancer Survivor Built a Floral Business With a Mission
Marsha Parker is back on the podcast two and a half years after her first visit in Ep. 118, just before she retired from teaching high school and devoting her time to growing her floral business. A thriving three-time cancer survivor, she now runs Refined Gatherings full-time as a social enterprise, offering floral workshops for cancer survivors and social and emotional learning workshops for teens. She won the 2025 Flowering with Purpose grant from Bloom Trust Co and stretched the grant money to produce flowers and education for a school workshop, a photo shoot, and a charity auction. She also shares what changed once she stopped comparing herself to other florists. Hint: she began attracting clients who hire her for who she is as an artist and what her business stands for! This episode of the Botanical Brouhaha Podcast is brought to you by: Madrid Blooms Design Talks. Workshops. Installations. The European floral congress shaping the future of botanical design. MADRID BLOOMS brings together acclaimed designers, professionals, and students to learn and explore new visual languages and push the boundaries of floral artistry. You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com, and you can find Amy on IG at either @botanicalbrouhaha or @bloomtrustco and Natalie at @hey.nataliegill or @native_poppy This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.
- Sep 18, 20261h 9m
Ep. 153: Semia Dunne: The Floral Reserve's Newest Chapter
We're back with Semia Dunn who first joined us on the BB podcast back in Episode 35, sharing how she bought a flower shop at 22 and later launched Flowers by Semia (which was later rebranded as SEMIA) and then The Floral Reserve, a wholesale flower company (built by a florist, for florists!). In this catch-up episode, Semia returns to reflect on what's changed and what hasn't. She talks candidly about growing her team, breaking into destination weddings, building a new e-commerce system for the wholesale business, and holding onto the values that got her here. It's a grounded, honest look at what scaling a floral business actually takes, and what stays the same no matter how big things get. Join us as we chat with Semia about: Growing The Floral Reserve from 1,200 to 3,200 square feet How the pandemic accelerated shipping and shaped her wholesale business Partnering with New York Flower Group to launch a new e-commerce web shop Retaining employees long-term, including a 20+ year team member Breaking into destination weddings The logistics of traveling for weddings Growing planner relationships and what percentage of business now comes from planners Wholesale pricing, and educating florists on the true cost of flowers Confidence and mindset shifts gained through experience Current color palette and design trends in the industry Revisiting her original definition of success from our interview years ago This episode of the Botanical Brouhaha Podcast is brought to you by: Madrid Blooms You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com, and you can find Amy on IG at either @botanicalbrouhaha or @bloomtrustco and Natalie at @hey.nataliegill or @native_poppy This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.
- Sep 10, 202640 min
Ep. 152: What Actually Happens Inside Bloom Trust Co. (with Shelley O'Neill)
In the Words of a Bloom Trust Co Member We admit it: we're not the best at marketing, and it turns out a lot of people who follow our work have no idea what Bloom Trust Co actually is and what we do for florists. So in this episode, we thought who better to share what BTCO is than Shelley O'Neill, a former fourth-grade teacher turned florist who recently added a retail shop called Oyster Flower Co. to her existing wedding flower business in Annapolis, Maryland! Shelley walks us through what pulled her into CIRCLE (we talk more about that in the episode), what's kept her in Bloom Trust Co. for three years running, and together we break down exactly what's inside: the resource library, Office Hours, meetups, a private podcast called The Back Room, and the Flowering with Purpose grants. If you're a florist (and it doesn't matter if you're a retail florist, wedding/event florist, or farmer florist), we built the BTCO community for you! We're in no hurry to expand it beyond the point where we know your name and your business model. We thrive on the connections and relationships built slowly with an attention to trust and accessible floral resources. When you succeed, we all succeed! We firmly believe that. It's why we do what we do. In this episode, we talk with Shelley about: Her path from event planning to full-time floristry to opening Oyster Flower Co. Leaving a career as a fourth-grade teacher for flowers Opening a retail flower shop and finding the support of the BTCO community along the way The real difference between CIRCLE (8-week deep dive, twice a year) and Bloom Trust Co. (year-round community) The scope of floral resources inside Bloom Trust Co How Office Hours work and why they're never recorded The Flowering with Purpose grant and past recipients This episode of the Botanical Brouhaha Podcast is brought to you by: BLOOM TRUST CO. You can learn more about Bloom Trust Co here. You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com, and you can find Amy on IG at either @botanicalbrouhaha or @bloomtrustco and Natalie at @hey.nataliegill or @native_poppy This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.
- Aug 17, 20261h 12m
Ep. 151: Alex Vaughan Bet Everything on FLWR Shop: Part 2
In part two (Ep. 151) with Alex Vaughan of FLWR Shop in Nashville, Tennessee we dig into the real, tactical side of her decision to step away from wedding florals. Alex opens up about the politics and power dynamics of working with luxury wedding planners, the financial reality of pivoting to retail and corporate events, and how she and her husband Quinn split the business responsibilities between them. She also gets specific about staffing, delivery logistics, website headaches, and what it actually means to lead a team well. Join us as we chat with Alex about: Why she stepped back from wedding florals to focus on retail Taking a public political stance and the fallout with wedding planners The power dynamics between florists and luxury wedding planners Advice for florists considering adding planning services to their business Rebuilding revenue through a new retail location and corporate events Team structure and staffing at a full-service flower shop Website and POS struggles (Squarespace, Hana, and exploring Shopify) Delivery logistics and staying a day ahead of orders How she and Quinn divide roles in the business Gift buying philosophy and building a cohesive brand Social media approach and staying personally involved with followers Making hard financial decisions: layoffs vs. investing in the shop Defining good leadership and what it means to be a good boss Her new brand and business consulting offering This episode of the Botanical Brouhaha Podcast is brought to you by: Madrid Flower School You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com, and you can find Amy on IG at either @botanicalbrouhaha or @bloomtrustco and Natalie at @hey.nataliegill or @native_poppy This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.
- Jun 25, 20261h 13m
Ep. 150: Alex Vaughan Bet Everything on FLWR Shop
How Alex Vaughan Built a Beloved Flower Shop Alex Vaughan of FLWR Shop in Nashville built her shop with her partner Quinn from nothing — no family money, no connections, just a rented house, a second mortgage, and a vision for what a flower shop in Nashville could be. In Episode 150, she traces the wild, winding path that took her from a hippie commune in the forest to a flower shop in Boston to celebrity orchid maintenance in LA, and eventually to the city she now calls home. We talk about what it actually took to open a shop, survive a tornado in March 2020, and come out the other side with a business — and a life — she's genuinely proud of. Join us as we chat with Alex about: Growing up in Miami with zero exposure to flowers Falling in love with flowers at a tiny flower shop Seeing a peony for the first time Working her way through flower shops in Boston, LA, and New York Meeting her partner Quinn through a shared courtyard Why they chose Nashville Moving to Nashville with $3,000 in a shoebox Opening their first shop: a Victorian four-square in East Nashville Renovating a shop while living upstairs Building a brand, not just a flower shop, in a city that didn't yet have one like it Losing visibility after losing their retail location to a tornado Why physical presence matters for a flower business more than most people think Letting go of weddings and why that was the right call Why running events and retail simultaneously is really running two different businesses Connect with FLWR Shop: Website Instagram This episode of the Botanical Brouhaha Podcast is brought to you by: Madrid Flower School You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com, and you can find Amy on IG at either @botanicalbrouhaha or @bloomtrustco and Natalie at @hey.nataliegill or @native_poppy This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.
- May 27, 202640 min
Ep. 149: Worth the Wait: Sophie Felts Floral Co Joins Circle Weddings
We've waited so long for today's episode to drop (Ep. 149)! We're chatting with Sophie Felts, Founder and CEO of Sophie Felts Floral Co, along with her President and Director of Operations, Erica Gamble. We're thrilled to introduce them as the newest CIRCLE Weddings facilitators — and we think it'll be clear within the first few minutes of the interview that this was worth the wait. Based in the Washington DC area, Sophie and Erica have spent a decade building a wedding floral business with a team of 15 and a hard-won philosophy around profitability, sustainable staffing, and doing work they're genuinely proud of. In this conversation, they talk about how they built the business from the ground up, why they said yes to CIRCLE Weddings, and what they're hoping to give back to the floral community that poured into them when they were just getting started. CIRCLE Weddings isn't a traditional mastermind or course, but rather a small group of ten people that will learn together in real time every Tuesday in July and August 2026. After years of hosting CIRCLE sessions, we believe in building a safe space where confidentiality within the group allows for vulnerability and open discussions about the realities of running a wedding/event flower business. We'd love for you to join us if that sounds like the space you've been yearning for. Registration is open for the 10 available seats in 2026 CIRCLE Weddings 2026 July & August 2026: Click here to grab a seat or learn more. You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com, and you can find Amy on IG at either @botanicalbrouhaha or @bloomtrustco and Natalie at @hey.nataliegill or @native_poppy This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.
- May 7, 20261h 6m
Ep. 148: Mountain Flower Farm: The Power of Knowing Your Grower
Decades in the Soil at Mountain Flower Farm Walt Krukowski didn't set out to become a flower grower for life — he just wanted to grow something, make a little money, and have the winters free to ski in Vermont. Nearly three decades later, Mountain Flower Farm has become a thriving operation across 10 acres, known for its organic peonies, hydrangeas, and the idea that growers and floral designers succeed best when they're genuinely connected to each other. In this conversation (Ep. 148), Walt shares the honest, unhurried story of how the farm evolved, what he's learned about building something that lasts, and why the relationship between farmers and florists matters more now than ever. Join us as we chat with Walt about: Why Mountain Flower Farm shifted away from annuals and now grows more hydrangea by volume than any other crop The ecological balance that comes with decades of organic farming — and why the first five years are the hardest What it's really like to farm with a family: the postcard moments, the missed dinners, and the real sacrifices How he keeps the farm manageable year-round Growing peony roots as a secondary business and the ripple effect of helping new farms get established Consulting services Walt offers for aspiring flower farmers, and the free Peony Blueprint resource on the Mountain Flower Farm website How to order from Mountain Flower Farm — and what floral designers can expect from the process Shipping logistics: why Walt only ships Mondays and Tuesdays, and the case for air shipping as an alternative to FedEx Why floral designers who build direct relationships with growers tend to see their businesses grow The most popular peony varieties right now for wedding florists, including a surprising answer about what outsells everything else Tips for conditioning peonies after arrival This episode of the Botanical Brouhaha Podcast is brought to you by: Madrid Flower School You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com, and you can find Amy on IG at either @botanicalbrouhaha or @bloomtrustco and Natalie at @hey.nataliegill or @native_poppy This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.
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About Botanical Brouhaha Podcast
Do you own a flower business or dream of starting one? Are you looking for practical floral design tips? Ever wonder how other florists run their businesses? Or maybe you're a farmer florist building a flower farm and floral design business at the same time? You've landed in the right place! At the BB Podcast, we serve floral designers, farmer florists, flower shop owners, and aspiring florists by diving into practical tips and insider information from real working florists, floral educators, flower growers, and floral industry vendors to help you find the tools you need to start, run, and grow your flower business. We like to mix it up! Do you prefer hearing real-life stories or diving into specific flower business topics? Either way, we've got you covered. Listen to our storytelling episodes featuring floral professionals sharing the details of starting and running their flower businesses. So many stories just waiting for you to dig in and learn from those who are doing what you want to do! Browse our topic-specific interviews where you can expect everything from conversations on marketing, staffing, and floral software to pain points like finding your mojo or listening to your intuition in business. Amy McGee, Botanical Brouhaha founder, brings years of relationship building with floral designers, farmer florists, and floral professionals to the table and invites you to pull up a chair for the conversations where you'll learn and be inspired by the nitty gritty transparency of the questions she asks. The BB Podcast is co-hosted by Natalie Gill, owner of Native Poppy.
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