How to Build a Watch Brand People Actually Remember | Eddie Johnson

What does it really take to build a watch brand that stands out?In this episode of Bling Talks, Anthony Haddad sits down with Eddie Johnson, founder and designer of Verdure Watches, to talk about originality, custom watch design, entrepreneurship, technology, relationships, and what it takes to build a memorable luxury brand.Eddie shares the thinking behind Verdure Watches and his approach to creating pieces with their own identity rather than simply following what already exists in the market.One of the most interesting parts of the conversation is Eddie’s move into personalized, one-of-one watches through the Radour Atelier. The process starts with getting to know the customer—their journey, accomplishments, personality, and story—and using those details as inspiration for a watch created specifically for them.Anthony and Eddie also discuss the business side of building a watch company, including marketing, networking, AI, future collaborations, and why reputation and relationships can make such a difference in the jewelry industry.Eddie also shares his interest in bringing the worlds of watches and automobiles together through future collaborations with dealerships, manufacturers, and other luxury brands.In This EpisodeBuilding an independent watch brandDeveloping an original design identityCreating personalized one-of-one watchesTurning a customer’s story into part of the designMarketing and growing a watch businessUsing AI and technology to streamline business operationsWhy relationships matter in the jewelry industryThe importance of reputation and integrityBuilding a strong professional networkPotential collaborations between watches and the automotive worldAdvice for entrepreneurs entering jewelry and luxury goodsChapters00:00 — Meet Eddie Johnson of Verdure Watches04:54 — The Journey of Building a Watch Brand09:27 — Embracing Technology and AI in Business13:49 — The Creative Process Behind Watchmaking18:12 — Business Strategies and Networking23:47 — Closing ThoughtsAbout Eddie JohnsonEddie Johnson is the founder and designer behind Verdure Watches.In this conversation, Eddie shares his approach to watch design, customization, entrepreneurship, networking, technology, and building relationships within the jewelry and luxury industries.Verdure Watches:https://www.verdurewatches.com/Connect with Eddie on LinkedIn:https://www.linkedin.com/in/eddie-johnson-0b552911aAbout the HostAnthony Haddad is the host of Bling Talks and founder of JewelryBox.ai. He interviews jewelry leaders, entrepreneurs, innovators, and business builders to uncover the strategies, challenges, and stories shaping the future of jewelry and modern business.Grow Your Jewelry Business with JewelryBox.aiJewelryBox.ai helps jewelry businesses improve marketing, lead generation, customer communication, sales follow-up, content, CRM, funnels, and automation without managing disconnected systems.Learn More:https://jewelrybox.ai/Book a Demo:https://jewelrybox.ai/demo-callBling Talks:https://jewelrybox.ai/bling-talks-podcastFree AI Tools:https://jewelrybox.ai/top-10-toolsEnjoyed This Episode?Follow Bling Talks for more conversations with jewelry founders, designers, entrepreneurs, innovators, and business builders—and share this episode with someone building a brand of their own.