Beyond the Hood with Tractor Zoom

Brian Weaver | Building Stronger Dealerships from the OEM Side

June 11, 2026·52 min
Episode Description from the Publisher

Brian Weaver, Director of Network Development North American Ag for CNH, pulls back the curtain on how CNH evaluates dealer health, what he's actually looking for the moment he walks into a store, and why the biggest operational gap at most dealerships has nothing to do with equipment.

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