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Beyond the Hood with Tractor Zoom: Daily Summaries Delivered
by Tractor Zoom
Join Andy Campbell, Tractor Zoom Director of Insights, as he breaks down current and future issues facing large equipment dealers across the United States. In conversations with industry experts and leaders, he’ll go “beyond the hood” and discuss stories, strategies, and experiences that your dealership can use to improve efficiency, maximize revenue, and succeed in an increasingly competitive market.Visit TractorZoomPro.com to learn more.
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- 1 weeks ago12 min
Market & Equipment Insights for September 2026
Corn just had its best month since April 2021 and was up 15% in August alone, above $5 for the first time since October 2023. But if you're expecting the equipment market to turn on a dime, the data says pump the brakes. Andy Campbell breaks down 4,600 dealer transactions from the Farm Progress Show floor, covering row crop tractor velocity, margin erosion on low-hour units, and why the corn-to-margin correlation isn't as clean as you'd think.
- 3 weeks ago47 min
Why the Quote Is the Deal | J.J. Nichting & Johnson Tractor
Two CNH equipment dealers in the Midwest, Kathryn Hesebeck of Johnson Tractor and Pat McCrabb of J.J. Nichting, join host Andy Campbell to make the case that the quote isn't paperwork you do after the sale. It is the sale.
- Jul 30, 202638 min
AI, Data, and What Equipment Dealers Should Do About It | Hank Mandsager
Tractor Zoom's Hank Mandsager on where dealerships really stand with AI — and why culture, not technology, is the real bottleneck to getting ready.
- Jul 23, 202611 min
Market Insights for July 2026
RDO acquires True North. Horizon and Battle River merge in Canada. Zimmerer Kubota joins a larger group in Texas. Three deals in 30 days — and dealer profitability at a five-year low is the math underneath them all. Plus: the tariff cut that isn't moving prices, what 62 dealers named as their top concern, the "purpling" of CNH, and why this is looking like a K-shaped recovery.
- Jul 16, 202647 min
Closing the Technician Gap with AI: John Schmeiser of VisorPro
VisorPro COO, John Schmeiser, joins Beyond the Hood to unpack how AI is easing the technician shortage and strengthening dealer service departments.
- Jul 9, 202611 min
Equipment Trends for July 2026
Dealers ranked combines their #1 concern on our June webinar poll — but the class 8 data doesn't fully back that up. Planter trade-ins just hit a three-year high. Utility tractors face an aging cliff this summer. And there's a new weakness forming in the $100K–$150K equipment range. Andy Campbell breaks down what we're seeing in the data vs. what we're hearing from the field.
- Jun 25, 202632 min
How Dealers Should Approach Buying Software | Tyler Lowy
Tyler Lowy has had more software conversations with equipment dealers than almost anyone in the industry. In this episode, he breaks down the Three Ps — People, Process, and Partnership — and what dealers most often get wrong before they ever sign a contract.
- Jun 18, 202617 min
Market Insights for June 2026
Deere beat estimates again, but large ag profits dropped 39%. Corn fell from $5 to $4.19 in five weeks. Tariffs on ag equipment dropped from 25% to 15%. Farmer sentiment is near lows. And grain carts are sitting on lots 35% longer. Andy Campbell covers the four stories dealers need to know heading into summer.
About Beyond the Hood with Tractor Zoom
Join Andy Campbell, Tractor Zoom Director of Insights, as he breaks down current and future issues facing large equipment dealers across the United States. In conversations with industry experts and leaders, he’ll go “beyond the hood” and discuss stories, strategies, and experiences that your dealership can use to improve efficiency, maximize revenue, and succeed in an increasingly competitive market.Visit TractorZoomPro.com to learn more.
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