153: The Truth Behind the Million Pound Salon with Sasha Core

From the outside, Sasha Core looked like the definition of success.Her salon was fully booked, growing fast and building a loyal following. But behind the scenes, the reality was very different.She was stressed, burnt out, struggling with debt and trapped in a business that depended entirely on her.In this episode, Sophie sits down with Sasha, founder of The Salon Owners Club, to talk about the part of business people rarely see. The pressure behind the polished brand, the weight of carrying everything yourself and what it takes to build a business that doesn’t rely on you for everything.Sasha shares how she transformed her clinic into a £1 million business and, more importantly, one she could step away from.This is an honest conversation about success, burnout, visibility and the reality of building a personal brand while navigating major business growth.In this episode, we cover:• Why outward success doesn’t always reflect what’s happening behind the scenes • The hidden pressure of being the face of your business • How Sasha grew her salon into a £1 million business • Building a personal brand alongside an established business • Pivoting from serving clients to mentoring business owners • What founders need to stop doing if they want sustainable growthIf you’ve ever felt like everyone else is thriving while you’re trying to hold everything together behind the scenes, this episode is for you.Connect with SashaInstagram: https://www.instagram.com/sashacoreclinic/Connect with SophieLinkedIn: linkedin.com/in/sophie-millikenInstagram: @moja_sophieWant to be a guest on Beyond the Bio? Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btbThis podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/