223: Turning a Luggage Problem Into a $32M Apparel Brand with Dan Demsky

Today I'm talking to Dan Demsky, who turned the frustration of trying to pack light while traveling into an 8-figure e-commerce business. He discovered that merino wool clothing lets you pack far fewer items for a trip. The problem was, most of the brands were focused on outdoor gear—not something everyday travelers would actually wear. So Dan and his buddies built Unbound Merino, a fully remote apparel brand doing $32M a year. In this episode, you'll hear how they used crowdfunding to validate product-market fit and scale without investors, how tariffs nearly wiped out their business overnight, and what it actually takes to run a fully remote team.   Key Takeaways with Dan Demsky (00:00) Starting an Apparel Brand (04:23) Crowdfunding as Product-Market Validation (05:27) Ecommerce's Hardest Problem (06:52) When Tariffs Nearly Killed their Business (13:09) 30% Repeat Buyers in 30 Days (15:29) Using Crowdfunding as a Growth Engine (28:20) Running a Fully Remote Team (39:41) Should You Do Business with Best Friends?  (51:17) Advice to New Entrepreneurs   Watch on YouTube:      Let's Connect: Website | Instagram | YouTube | TikTok | Twitter | Facebook