227: Dan Brisse: From Pro Snowboarder to $500M in Real Estate

Dan Brisse won back-to-back X Games gold medals as one of the most dangerous urban snowboarders on the planet—jumping off parking garages, rooftops, and rails for a living. But while he was at the peak of his career, he was watching his heroes lose their homes, their wives, and their minds. So he did something different. He started investing. In this episode, Dan breaks down how he went from living on peanut butter and jelly sandwiches to co-founding Granite Towers—a real estate company that manages nearly $500M across 3,300+ apartment units. We get into how he protects downside in every deal, why multifamily real estate quietly compounds wealth, and what his exact investing criteria looks like today. We also get into hiring on core values, why urgency is a red flag in any investment, and the one piece of advice he's giving his 13-year-old son about building wealth.   Key Takeaways with Dan Brisse (00:00) Intro (02:25) From Gold Medals to $500M AUM (02:41) The Snowboard Lesson That Saves Him Millions (03:40) His Mental Checklist Before a Crazy Jump (06:10) How Risk in Sports Translates to Real Estate (9:15) Why Most Pro Athletes Go Broke (14:19) Why Losing Is the Best Motivator (16:51) The Passive Income Mindset Shift (20:10) From Duplex to Real Estate Empire (24:39) Lessons in Real Estate Investing (35:56) Understanding Cap Rates & NOI (41:43) Criteria for Evaluating Real Estate Deals (49:40) Analyzing Real Estate Submarkets (53:45) What to Look for in a General Partner (58:43) How to Attract A-Players (01:04:47) Business With a Purpose (01:07:12) The #1 Habit Every Pro Athlete Needs (1:08:26) Advice to New Entrepreneurs (1:09:32) Would He Do It All Over Again?   Watch on YouTube: https://youtu.be/5E1FQNZDPWM     Let's Connect: Website | Instagram | YouTube | TikTok | Twitter | Facebook