Best of LinkedIn: Channel Marketing CW 21/ 22

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways. This edition details a significant transition in business strategy toward ecosystem-led growth, where traditional sales methods are being replaced by integrated, AI-driven partner networks. Success in the modern market requires shifting from simple product distribution to outcome-based selling, supported by robust marketplace readiness and automated orchestration layers. Modern Chief Partner Officers are moving beyond generalist programs to implement vertical-specific strategies and co-sell motions that prioritise commercial execution over mere brand awareness. Technology, particularly agentic AI and cloud marketplaces, is now foundational to partner operations, allowing firms to scale through force multipliers and data-led decision-making. Ultimately, these texts argue that a company's ecosystem moat, built on trust, deep integrations, and operational alignment, is a more durable competitive advantage than product features alone. This comprehensive transformation demands that organisations unify their marketing, sales, and partner incentives into a single, high-performance operating model. This podcast was created via Google NotebookLM.