Below The Fold - Marketing & Advertising Show

How Podcasting 100x’d in the Middle East | Lama Osman on the Rise of Audio in MENA

October 14, 2025·38 min
Episode Description from the Publisher

In this episode, you’ll learn:• Why podcasting is booming across the Middle East• How conversational commerce and audio content intersect• What brands can learn from the human side of storytelling• How AI and automation are shaping the future of audio engagement• Why authenticity and trust matter more than ever in brand voiceWhether you’re a marketer, brand leader, or creator—this conversation breaks down why audio is the next big frontier for engagement in MENA.🎧 Listen now to discover how brands are turning conversations into communities.  Watch the Full Episode and Follow us on Social Media! ↓ 📲 Instagram: https://www.instagram.com/belowthefoldpodcast/🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en🔗Linktree: https://buff.ly/3VF3s4Q  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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