Here's What You Don't Understand About Strategy | Seth Godin

Seth told me, "It doesn’t matter how fast you’re going if you’re headed in the wrong direction." He's right. Here’s my attempt to create a hierarchy for this idea: 1. Strategy = This is your approach, given all the factors, systems, games, players, and environments. It’s about who, how, and why. 2. Objectives = To-do items or steps on the path to help you achieve the goal. It’s about how you’re going to get there. 3. Tactics = The actions or individual steps for accomplishing the object...