S2 E80 - From Spray Foam to Seven Figures: What It Takes to Scale

In this episode of Beers with Contractors, host Will and Terry welcome Cory Boehs of Kool Foam and discuss his path from framing and starting Kool Foam in 2007 to building a higher-integrity spray foam business with his wife Suzanne (now 51% owner). Cory explains how the industry shifted from customer education to commoditization, with poor installs driven by low training and lack of understanding that foam is “manufactured” on site and must be on-ratio and to depth. They cover verification tools and tech like Accurate Dynamics equipment, reporting, density tests, and blower door testing, plus barndominium pitfalls like thermal bridging and sweating purlins, and debunk the myth that metal can’t be replaced later. Cory shares Kool Foam’s cost/payback, comfort benefits, and his creation of Brave Build to help contractor-owners overcome bottlenecks, define success beyond money, and build an authentic peer community.00:00 Introduction00:46 Meet Cory Boehs01:47 Kool Foam Origin Story04:29 Spray Foam Industry Shifts06:03 Quality Installs Matter10:44 Commoditization Debate13:39 Verification Tech Tools17:39 Barndominium Foam Pitfalls22:13 Cost Payoff Comfort28:27 Toward Brave Built30:07 Satchel Banter and Turning Point31:00 Backstory and Business Bottleneck35:17 Brave Build Vision of Success39:57 What Brave Build Is44:02 First Mastermind and Momentum47:31 Events and Expanding Beyond Foam50:52 Handing Over Control to Suzanne53:58 Authenticity and Community Impact55:35 Wrap Up and Safety DisclaimerContact Cory Boehs at: Website: https://koolfoamllc.com/ Email: cory@koolfoamllc.com Facebook (Cory Boehs): https://www.facebook.com/cory.boehs/ Facebook (Kool Foam): https://www.facebook.com/koolfoaminc Instagram: https://www.instagram.com/koolfoam Check Out Greenbaum Stiers Strategic Marketing Group: https://www.greenbaumstiers.com/Foundation Rescue Supply Link:https://www.foundationrescuesupply.com/Contractors Kick Ass!Podcast Store Link:https://williamwalkerblake.com/store-1The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours