BC Food News

Drake Maye and Dak Prescott Join Athletic Brewing Company as Athlete-Owners

September 9, 2026·7 min
Episode Description from the Publisher

The podcast episode from The Food &amp; Wine Radio Network, hosted by Jennifer English, covers the exciting partnership between Athletic Brewing Company and star NFL quarterbacks Drake Maye and Dak Prescott. The collaboration centers on the athletes not just endorsing the brand, but serving as active stakeholders. The episode delves into Athletic Brewing's innovative 'Athletic Fits' marketing campaign, which emphasizes the fit of non-alcoholic brews into an active lifestyle. The podcast also highlights the company's commitment to promoting an active, balanced lifestyle and raises awareness about their social and environmental contributions through the Two For The Trails program and their Top B Corporation certification. The episode wraps up by paying homage to Athletic Brewing's achievements, as one of the most awarded non-alcoholic brewers, and their pioneering role in the industry. POST datahttps://edge.prnewswire.com/c/link/?t=0&amp;l=en&amp;o=4770208-1&amp;h=1594709276&amp;u=https%3A%2F%2Fathleticbrewing.com%2F&amp;a=Athletic+Brewing+Companypress@athleticbrewing.comhttps://edge.prnewswire.com/c/link/?t=0&amp;l=en&amp;o=4770208-1&amp;h=2393876252&amp;u=https%3A%2F%2Fathleticbrewing.bynder.com%2Fweb%2Fda2a9dad21d0c9f2%2Fpro-football-athletes%2F&amp;a=HEREPOST datahttps://edge.prnewswire.com/c/link/?t=0&amp;l=en&amp;o=4770208-1&amp;h=776659166&amp;u=http%3A%2F%2Fwww.athleticbrewing.com%2F&amp;a=www.athleticbrewing.comhttps://edge.prnewswire.com/c/link/?t=0&amp;l=en&amp;o=4770208-1&amp;h=4120645464&amp;u=https%3A%2F%2Fwww.instagram.com%2Fathleticbrewing&amp;a=Instagramhttps://edge.prnewswire.com/c/link/?t=0&amp;l=en&amp;o=4770208-1&amp;h=1586598610&amp;u=https%3A%2F%2Fwww.facebook.com%2FAthleticBrewing%2F&amp;a=Facebookhttps://edge.prnewswire.com/c/link/?t=0&amp;l=en&amp;o=4770208-1&amp;h=146400063&amp;u=https%3A%2F%2Fwww.tiktok.com%2F%40athleticbrewing&amp;a=TikTokhttps://edge.prnewswire.com/c/link/?t=0&amp;l=en&amp;o=4770208-1&amp;h=956337249&amp;u=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fathletic-brewing-company-llc%2F&amp;a=LinkedInhttps://edge.prnewswire.com/c/link/?t=0&amp;l=en&amp;o=4770208-1&amp;h=2455026256&amp;u=https%3A%2F%2Ftwitter.com%2FAthleticBrewing&amp;a=Xhttps://edge.prnewswire.com/c/link/?t=0&amp;l=en&amp;o=4770208-1&amp;h=158408692&amp;u=https%3A%2F%2Fwww.youtube.com%2Fc%2Fathleticbrewing&amp;a=YouTube<a href="https://edge.prnewswire.com/c/link/?t=0&amp;l=en&amp;o=4770208-1&amp;h=1269127365&amp;u=https%3A%2F%2Fwww.brewersassociation.org%2Fassociation-news%2Fa-year-of-correction-for-craft-beer-with-early-signals-of-recovery%2F&amp;a=2025+Annual+Craft+Brewing+Industr

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