Bob's Red Mill Unveils New Look Rooted in Quality Ingredients, Brand Heritage

In the latest episode of BC Food News, Jennifer English covers the brand revamp of Bob's Red Mill, a prominent food company known for its homemade food movement. The company is introducing a new logo and product packaging aimed to reflect its heritage and commitment to high-quality food. Inspired by their history, key elements of the new design include a mill illustration, a bolder logo, the 'Red Mill' custom typeface, and the Bob’s Red Mill Seal of Quality. Aimed at enhancing the shopping experience, the refreshed packaging offers easier product finding with color-coded categories, increased logo size, and clearer Gluten Free and Organic seals. The packaging redesign, a collaborative work of Bob's Red Mill's own team and design agency Turner Duckworth, aims to reaffirm the company's mission of bringing people together through simple, high-quality homemade food. POST dataPOST datahttps://edge.prnewswire.com/c/link/?t=0&l=en&o=4689943-1&h=2264534457&u=https%3A%2F%2Fwww.bobsredmill.com%2F&a=Bob%27s+Red+Millcwilhelm@360pr.plushttps://edge.prnewswire.com/c/link/?t=0&l=en&o=4689943-1&h=3009579292&u=https%3A%2F%2Fedge.prnewswire.com%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4620842-1%26h%3D3703383206%26u%3Dhttp%253A%252F%252Fwww.bobsredmill.com%252F%26a%3DBobsRedMill.com&a=BobsRedMill.com