
Every once in a while, I experience a feeling that I’m not particularly proud of.It’s the feeling that everybody else is rich.They all seem to have more money than I do. Bigger houses. Newer cars. Better vacations. Better lives.And somehow, despite everything I’ve accomplished, I feel like I’m falling behind.These days it doesn’t happen very often, but every now and then it sneaks up on me.Maybe I’m watching YouTube and someone is giving a tour of their enormous house. Maybe I’m watching Netflix, where every “ordinary” family somehow lives in a multimillion dollar home. Or maybe I’m driving my used Honda CR-V when another successful-looking middle-aged Asian guy cruises by in a brand new Tesla.For a brief moment, my brain whispers:“What happened? Did everyone else figure something out that I didn’t?”Then almost immediately I feel embarrassed for thinking that way.Because I know something that my emotions conveniently forget.Most people are not rich.The Data Doesn’t Match the FeelingIf you look at the numbers, only a tiny percentage of American households qualify as liquid millionaires, meaning they have at least one million dollars in investable assets.Even among that group, a million dollars isn’t exactly “private jet” money.Where I live, in a high cost of living area, a million dollars doesn’t even buy many single-family homes.Objectively speaking, the overwhelming majority of Americans are not wealthy.So why does it constantly feel like they are?I’ve spent quite a bit of time thinking about this question, and I think I’ve come up with a few reasons.We Are Wired to Follow the HerdHuman beings are social animals.Like apes, elephants, dolphins, and countless other social species, we instinctively look to the group for cues about what success looks like.The problem is that many people don’t have clearly defined personal goals.Without an internal compass, it’s incredibly easy to borrow someone else’s definition of success.Instead of asking ourselves what actually matters, we begin copying the outward appearance of people society celebrates.The expensive house.The luxury car.The designer clothes.The exotic vacations.The visible symbols become the goal, even if they have very little to do with happiness.Social Media Is a Distortion MachineSocial media takes this very human tendency and cranks it up to eleven.People naturally want to share good news.Nobody posts pictures of arguing with their spouse over credit card bills.Nobody uploads videos of lying awake at 2 AM wondering how they’re going to make next month’s mortgage payment.Nobody posts photos of the panic attack they had after realizing they financed a lifestyle they can’t actually afford.Instead, everyone uploads their highlight reel.You see promotions.New homes.Perfect vacations.Luxury purchases.Beautiful weddings.Smiling families.You almost never see the anxiety that paid for those pictures.Social media also magnifies survivorship bias.Think about lottery winners.Think about meme stock millionaires.Think about people who got lucky with speculative cryptocurrencies.Millions of people lost money chasing exactly the same opportunities.But you only see the handful of winners.After enough exposure, your brain quietly concludes that extraordinary success is normal.It isn’t.Consumerism Needs You to Feel InadequateAmerica is fundamentally a consumer economy.Consumption isn’t simply encouraged.It’s necessary.If everyone suddenly stopped buying things they didn’t need, the economy would grind to a halt.Advertising understands something about human psychology.People don’t buy products.They buy identities.Watch almost any commercial.Notice the homes.The neighborhoods.The kitchens.The cars.The vacations.The wardrobes.The lifestyles being presented often resemble families in the top income brackets, yet they’re marketed as completely normal.It’s subtle.But over time, it recalibrates what “normal” looks like.The result is that millions of people begin chasing a lifestyle that statistically very few can actually afford.Debt Makes Everyone Look RichHere’s the uncomfortable reality.Most Americans don’t possess enormous amounts of wealth.Yet many appear wealthy.How?Debt.Modern finance allows almost anyone to temporarily purchase the appearance of financial success.Luxury cars.Expensive homes.Designer furniture.High-end electronics.Exotic vacations.None of these necessarily indic
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