Art Happens: The Divine Mess of Art History

Behind the Brush: The Birth of the Museum Blockbuster

July 13, 2026·11 min
Episode Description from the Publisher

Museums, spectacle, velvet ropes, and the moment art became an event. In this episode of Art Happens: The Divine Mess of Art History, James looks at how museums went from quiet temples of culture to full-blown engines of anticipation, crowds, merch, timed tickets, and “limited engagement” panic. From the King Tut exhibition craze to Van Gogh posters, immersive rooms, gift-shop snow globes, and blockbuster shows marketed like superhero movies, this episode asks what happens when art history be...

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