#121 Zero Platform: 10 Great Partners Beat 100 — The Future of Local Marketing | Adam Dewer, Soci.ai

Adam Dewer leads partnerships at Soci.ai — an AI-powered platform helping 800+ multi-location brands manage their local presence across social, listings, and reviews.In this episode, Tye and Adam get into the "zero platform" future of local marketing, where AI agents replace dashboards entirely — handling updates, review responses, and social posts through a simple SMS conversation with the business owner. They also dig into Adam's approach to building and measuring partnerships (he tracks just two numbers: net new revenue and expansion revenue) and why he'd take 10 incredible partners over 100 mediocre ones any day.What you'll learn:• Why "automagically" is the most dangerous word in AI marketing• How to identify your AI strength areas before trying to scale• Why agency partners are Adam's #1 channel play right now• The early signals that tell you a partner is going to scale• How to tee up a partner for success without making it transactional• What the "zero platform" future looks like for a local business ownerConnect with Adam: linkedin.com/in/adamdewer | soci.ai