
Welcome back to the Alt Goes Mainstream podcast.Todayâs podcast dives into the world of real estate with one of the industryâs largest managers and investors in industrial real estate.We sat down in Franklin Templetonâs New York City office with real estate veteran Josh Pristaw, Managing Director, President of Clarion Partners, a $73.3B AUM real estate investment firm within Franklin Templetonâs alternatives platform.Josh discussed data and durable demographics, which are drivers of the deeply researched investment process that his team at Clarion employs to invest in industrial real estate.Joshâs background, which spans developing shopping centers to investing in real estate Brazil to running one of the industryâs leading single-family rental investing platforms at Pretium, has helped him lead Clarion, one of the industryâs largest industrial real estate investment platforms.Josh and I had a fascinating conversation, connecting data and demographics to actionable insights in real estate investing. We covered:The durable demographic and secular trends driving Clarionâs investment strategy in healthcare real estate.How 10,000 people turning 80 years old in the US daily is creating an âaging in placeâ dynamic that is impacting housing supply and self-storage demand.Why industrial demand is tied to e-commerce growth.How Clarion takes a quantitative approach to real estate investing, evaluating sub-markets using recursive factor analysis.How diversification and liquidity drive Clarionâs open-ended fund strategy, with 95% of the firmâs $73.3B in AUM residing in open-ended funds.Why data centers pose liquidity, capex, valuation, and concentration challenges for open-ended fund vehicles.BioJosh Pristaw, equity owner and Managing Director, is President of Clarion Partners. He is a member of the Firmâs Executive Board, Investment Committee, and the Board of Directors for Clarion Partners Holdings, LLC. He joins Clarion from Pretium, where he served as Senior Managing Director and Head of Pretiumâs real estate platform. Prior to Pretium, Josh co-founded GTIS Partners.He has more than two decades of real estate experience across property sectors and functions, including acquisitions, asset management, portfolio development, and capital markets. He joined Clarion Partners in 2025 and has been working in the industry since 1997. Josh graduated from Dartmouth College, B.A. (1997).Thanks, Josh, for sharing your wisdom, expertise, and passion about real estate investing and your data-driven approach to the asset class.A word from AGM podcast sponsor, Ultimus Fund SolutionsThis episode of Alt Goes Mainstream is brought to you by Ultimus, the full-service fund administrator and transfer agent powering asset managers in private and public markets. As alts go mainstream, you need real expertise to handle complex fund structures, connect with key distribution partners, and handle sophisticated compliance, reporting, and transparency demands.Thatâs Ultimus: high-tech, high-touch solutions for over 450 clients and 2,500 funds with $775B in assets under administration. Backed by an expert team of over 1,200 employees, they place client service at the core of their business, helping you navigate complexity during your fund structuring or launch and then supporting you through every stage of growth. Whether youâre already in the market or thinking about entering private wealth, you can trust their teamâs deep expertise in retail alternatives to help you reach your goals.Learn more: ultimusfundsolutions.com or email info@ultimusfundsolutions.com.We thank Ultimus for their support of alts going mainstream.Show Notes00:00 Introduction01:14 Message From Ultimus Fund Solutions, Our Sponsor02:46 Joshâs Career Origins05:01 Understand Demographics and Mega Trends06:36 Senior Housing Supply Gap07:35 Housing Turnover and Storage08:51 Data Models Across Sectors10:40 Four Drivers of Returns13:06 Timing Bets and Liquidity16:20 Lessons Learned From Building In Brazil22:20 Data Meets Relationships22:35 Clarion Data Science Edge23:32 Asset Class Specialists23:56 Vertical Integration Analytics24:21 Housing Demand Funnel25:03 Industrial Demand Megatrends25:19 Ecommerce Growth Wave26:05 Efficiency and Taller Warehouses26:58 Robotics Power and Floors27:51 Future-Proofing Specs29:08 Infrastructure Constr
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