Award-Winning CEO Shares Her Co-op's Communication Strategy

Effective communication by electric co-ops—through good times and bad—builds member loyalty and better aligns and engages co-op employees. In this episode, Cherryland Electric Cooperative CEO Rachel Johnson, this year's winner of the J.C. Brown CEO Communication Leadership Award, shares her thoughts on how to leverage new and traditional media platforms to reach members and educate the public. She also gives tips on improving internal communication between co-op leadership and staff.