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by CROPLAND
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- 4 weeks ago30 min
#14 AI browsers: navigating the shift in internet interaction
In this episode of the CROPLAND Podcast, our host is joined by colleagues Jeroen (COO) and Cédric (Senior AI & Data Strategist) to examine the emergence of AI browsers and the delicate balance between productivity gains and organizational risks.The discussion highlights that modern AI browsers represent a fundamental shift in technology. Unlike traditional browsers, these tools do not merely provide answers; they function as agents capable of executing tasks on your behalf via web interfaces. Their capabilities range from conducting deep research and generating reports to filling out complex forms and managing bookings.It introduces substantial strategic and operational risks that leaders must address:Privacy & Data Residency: The continuous exchange of data with cloud providers raises concerns about where information is stored and processed.Security Vulnerabilities: Techniques such as prompt injection can be used to exfiltrate sensitive data.Operational Integrity: The automated nature of these browsers, which often rely on screen captures sent to external servers, can inadvertently lead to shadow IT and the exposure of confidential business processes.The technology is in its infancy and evolving rapidly, but the principle of "look before you leap" remains paramount for responsible AI adoption.
- Mar 19, 202627 min
#13 Understanding AI and Data Privacy with Enzo Marquet: A Deep Dive into the GDPR and AI Act
In this CROPLAND podcast, Geert Vromman welcomes Enzo Marquet, privacy consultant and AI specialist at Cranium, to discuss the intersection of data, privacy, and the accelerating "tsunami" of AI regulation. They analyze a critical blind spot for many organizations: the rise of Shadow AI, where employees independently use tools like ChatGPT, Gemini, or Copilot without formal oversight. This practice introduces significant risks regarding unmanaged datastreams and hallucinations. Marquet clarifies the distinction between the risk-driven, often interpretive nature of GDPR and the European AI Act, which functions more as product legislation with specific risk categories, ranging from prohibited practices and high-risk systems to transparency requirements. Using practical examples such as HR chatbots and AI in recruitment, they explore the tangible challenges of algorithmic bias and the necessity of human supervision. To ensure scalability and avoid future rework, the discussion concludes with a strategic plea to start small, map current processes, and maintain rigorous registers through a "compliance by design" approach.
- Feb 16, 202630 min
#12 PrecisionAQ and AI Assist: bridging innovation and healthcare
In this episode of the CROPLAND Podcast,Geert Vromman speaks with Pim ten Tusscher, Head of Products at PrecisionAQ, an international healthcare company supporting pharmaceutical and life sciences organizations with market research, health economics, market access, and medical communications. They discuss AI Assist and the evolution from traditional consultancy, built around slide decks, to a scalable digital platform. AI Assist combines domain expertise and market research data to deliver personalized, 24/7 virtual consultancy.They also explore adoption, quality validation through approaches such as RAG, and how usage and satisfaction are measured. Finally, they look ahead to connected AI agents and the broader lesson: AI only creates value when data is translated into relevant, actionable insights. Listen now!
- Jan 23, 202619 min
#11 Digital assistants and chatbots of the future
In this episode of the CROPLAND Podcast, Geert Vromman sits down with Jeroen Claes, COO and head of operations at CROPLAND, to explore the future of chatbot technology. They discuss how chatbots are evolving, the rise of voice-based solutions, and the technical hurdles that still need to be addressed. The conversation also dives into the differences between today’s chat and voice bots and how these technologies could reshape customer interactions in the years to come.Listen now!
- Dec 10, 202530 min
#10 Friend of the show: how Chillafish uses AI in the toy industry
In this episode of the CROPLAND Podcast, Geert Vromman welcomes his friend and entrepreneur Seppe De Roeck. Seppe is the founder of Chillafish, a Belgian brand known for designing innovative and sustainable ride-on toys.The two dive into Seppe’s vision on building high-quality products and the challenges of operating in a global market. They also explore how AI is being used at Chillafish: from experimenting with generative language models to the potential of agentic AI in business processes.Seppe shares his experience with implementing AI tools in his company, and his perspective on how AI will shape the future of business operations.Listen now!
- Nov 13, 202513 min
#9 Inside CROPLAND: Insights from Cédric's First 100 Days
In this episode, Geert Vromman sits down with Cédric Van Hees, a senior consultant at CROPLAND, to discuss his journey and experiences during his first 100 days with the company. Cédric shares what attracted him to CROPLAND, the balance between immediate project involvement and learning, and his first major project involving machine learning in the pharmaceutical industry. He also touches on the internal culture of open communication and feedback, his contributions to the team, and offers advice for new colleagues. If you're interested in AI, data strategy, and gaining insights into the consulting world, this episode is a must-listen. Don't forget to follow us and stay updated on LinkedIn and our newsletter!Listen now!
- Oct 13, 202526 min
#8 When AI meets operations: Visix’s digital shift in action
In this episode, Geert Vromman sits down with Christophe Krekels, former CEO and founder of Krekels, now co-owner of Visix Brand Shiners, and Director of Visix Poland; a merger company delivering large-format print solutions for trade shows, retail and events across Belgium and beyond.They reflect on Visix’s digital transformation: from manual quotes to a webshop that now handles 35% of all orders. Christophe shares how coding, structure and discipline turned data into action and why that mattered. They also dive into the growing impact of Power BI dashboards and how CROPLAND’s Start-AI program sparked concrete ideas, cross-team engagement, and broader awareness around AI’s real potential, even in production environments. A grounded, practical story on how a manufacturing business can evolve step by step toward digitalisation, together with its people. Listen now!
- Sep 21, 202527 min
#7 How Manna turns data into results in the food industry
In this episode, Geert Vromman talks to Kristof Janssens, Finance Manager at Manna Foods, a Belgian SME known for its sauces and condiments, serving both retail and foodservice clients.Together, they reflect on Manna’s AI journey: from their first CROPLAND workshop to real operational changes.Kristof shares what worked, where the challenges were, and how cross-department collaboration turned AI into action.Geert explores what sparked engagement inside Manna, how concrete projects emerged from a single moodboard session, and why you don’t need to be ‘techy’ to get started with AI.It’s an honest conversation about starting small, thinking together, and making AI practical – even in a classic production environment.
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