#66: Running an agency built on retail performance, with Michael Magnusson
Welcome to Agency Business.Michael Magnusson, founder and CEO of Pinnacle Advertising, joins Brian Wieser and Olivia Morley to discuss what it means to run an agency built on retail performance and measurable outcomes.Michael explains how that focus shapes team structure, client relationships, and day-to-day decision-making, as well as how the agency operates in a market defined by consolidation and evolving client demands.The Agency Business podcast is part of the Marketecture Media podcast network.
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