#71: How Conscious Minds built production into its agency model, with Blake Heal

Welcome to Agency Business.Blake Heal, founder and CEO of Conscious Minds, joins Brian Wieser and Olivia Morley this week to discuss how the agency built production into its model from the beginning.Blake shares how Conscious Minds evolved from the viral video era into a social and culture-focused agency working with large brands including Nike, Starbucks, Yahoo and Google. He also describes:How the agency’s production capabilities shape its workHow faster social timelines differ from traditional TV productionHow AI is affecting content costs, internal operations and future billing conversations.The Agency Business podcast is part of the Marketecture Media podcast network.Reach Out:Subscribe for free to the Agency Business newsletter.Interested in joining Agency Business as a guest? Submit a pitch.Listen to 📊 The Madison and Wall Podcast: Brian and Luke Stillman open up about Madison and Wall's latest work — plus crucial economic, financial, and industry trends.Listen to 🎬 Screen & Sponsor: Olivia & VaynerMedia's Jessie Holder explore how brands are shaping Hollywood.