Designing Meetings for Impact, Not Attendance

Are we designing meetings for impact — or simply organising gatherings? In this episode of Africa Event Connect, Projeni Pather sits down with Maarten Vanneste, meeting industry leader from Belgium and author of Meeting Architecture, to challenge how we approach MICE — Meetings, Incentives, Conferences, and Exhibitions. With over three decades of experience, Maarten reframes meetings as intentional tools for transformation, not just attendance. From psychology and learning design to outcomes and participant engagement, this conversation explores what it takes to move beyond logistics and design experiences that deliver real value. Because the future of meetings isn’t about scale. It’s about impact. YouTube · Spotify · Apple Podcasts