The Commercial Case for AI: What Africa's Events Industry Is Leaving on the Table

In this episode, we sit down with Neil Nagooroo - a strategist and digital transformation leader with over two decades in South Africa's exhibitions, events, and MICE sectors - to talk about what AI is actually worth to an events business. Neil unpacks why so much revenue is still left uncaptured, what data-driven sponsorship and pricing really look like, and how organisers can rethink the value they offer exhibitors and attendees. He also tackles Africa's specific infrastructure challenges, the most common commercial mistakes he sees, and the one concrete move any organiser can make in the next 90 days. This is a sharp, practical conversation for anyone serious about the commercial future of events. YouTube · Spotify · Apple Podcasts