Ep 150: Apps, Ops and OEM with Mike Brooks

AdTechGod sits down with Mike Brooks, Founder of Brooks Industries, to explore the convergence of CTV and mobile apps, the future of TV data, performance CTV, product-market fit, and how AI is creating new opportunities across advertising. Takeaways: CTV and mobile apps are converging: Mike sees significant opportunity as the app and connected TV ecosystems increasingly overlap. TV data is still evolving: Advances in streaming and ACR data could unlock a new generation of advertising products and targeting capabilities. Product-market fit comes first: Startups need to focus on solving a specific problem instead of chasing every new opportunity. Performance CTV has real potential: Mike believes TV can drive measurable installs and conversions, particularly for mobile-first brands looking beyond traditional acquisition channels. AI is making big data actionable: Mike sees practical AI value in modeling large datasets and turning complex signals into useful insights for advertisers and streaming companies. Chapters:00:00 Welcome to the AdTechGod Pod00:13 Meet Mike Brooks01:05 Mike’s Journey Through Apps, Ad Tech, and CTV05:06 Building Partnerships at LG Ad Solutions06:10 The Convergence of CTV and Mobile Apps08:27 What the Industry Is Underestimating08:58 The Future of TV and Streaming Data11:54 Why Product-Market Fit Matters13:48 The Power of Focus for Startups16:33 Is Performance CTV Really the Future?18:06 Using CTV to Drive Installs and Conversions20:00 Rethinking the “Performance TV” Label21:58 AI’s Role in Advertising and Consulting24:25 Final Thoughts and How to Connect Guests: AdTech God Learn more about your ad choices. Visit megaphone.fm/adchoices