AdTech Therapy

Is the Open Web Dying?

November 3, 2026·24 min
Episode Description from the Publisher

Scott and Jana on whether the open web is dying. Jeff Green’s op-ed, why advertisers keep choosing walled gardens, the conversion API that could close the gap, Apple’s ID crackdown as an opening for publishers, and Jana’s publisher co-op idea. Plus the hard eight: the shortest sprint from Black Friday to Christmas.

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