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AdTech Therapy: Daily Summaries Delivered
by The AdTech Therapists: Jana Meron and Scott Messer
The AdTech Therapy® Podcast is just what the doctor ordered for sell-siders trying to make sense of the systems, incentives, and personalities that power digital media. Hosted by The AdTech Therapists Scott Messer and Jana Meron, the show digs into the real stories behind of our AdTech ailments, including the breakthroughs, the blind spots, and the moments when everything fell apart. Each call-in episode explores problems across the ad tech ecosystem. We help our listeners think about real-life problems like we do with actual AdTech Therapy patients. Your session starts now!
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 4 days ago24 min
Is the Open Web Dying?
Scott and Jana on whether the open web is dying. Jeff Green’s op-ed, why advertisers keep choosing walled gardens, the conversion API that could close the gap, Apple’s ID crackdown as an opening for publishers, and Jana’s publisher co-op idea. Plus the hard eight: the shortest sprint from Black Friday to Christmas.
- 1 weeks ago28 min
Behead the Beast: Taking AdX Out of the Ad Server
Scott and Jana on Prebid’s proposed auction flip, with the ad server bidding into Prebid Server instead of the other way around. How the super auction really picks a winner today, why reservation tech is the missing piece and who could build it, whether Google has any excuse to stay out of Prebid Server, and what a non-technical publisher should do about it (nothing alone, your partners will carry it). Plus Google’s AI licensing checks: take the money, then make everyone else pay too.
- 2 weeks ago34 min
Is Agentic Direct the Future?
Scott and Jana on agentic direct. Not a better programmatic pipe: campaigns negotiated by agents and booked straight into the publisher's ad server. Scott makes the case that it hands pricing power back to publishers, Jana asks the questions, and together they get into who could build the marketplaces, what has to come true for any of it to work, and how to be agentic direct ready before the money shows up.
- 3 weeks ago53 min
I've tried Everything but AdTech Therapy
A special replay. For AdExchanger Talks' 500th episode, the guests were our own Scott and Jana, so this week we're sharing that session with our listeners, with a new intro. Judge Brinkema's decision not to break up GAM, Google's impression-counting change, and GAM's new data co-op versus publisher-led collectives. Thanks to AdExchanger for putting us on the couch for a change.
- Oct 6, 202621 min
We built this Sh*t by Hand
Scott and Jana on configuration management. What these platforms actually control on your page, how yield testing went from a full team to one tool, the downside of buying a Ferrari you don't have the staff to drive, whether you're big enough to need one, and how to tell a feature that helps you run the business from one that's just cool. Plus the rule for every vendor demo: you can't push a PDF.
- Sep 29, 202627 min
From RPM to LTV
Scott and Jana on RPM versus LTV. Why RPM was never a health metric and was never supposed to be, why most publishers had no lifetime value to measure when Google was the only customer that counted, how to start building LTV across sites, newsletters, apps, and social, and why paying for traffic isn't a dirty word.
- Sep 22, 202622 min
Should you outsource your Programmatic?
Scott and Jana on sales houses. NBC News just handed its programmatic display to Taboola, and the in-house/outsource cycle is turning again. What the deal really signals, what a publisher gives up and what they don't, the rise of hybrid stacks, and what to do whether you're moving onto a sales house or off one.
- Sep 15, 202615 min
Misery Loves Company: Google Comes for the Buy Side
Scott and Jana on Google's bidding change. Campaigns that used to beat their target CPAs now drift up toward them, and buyers are getting a taste of what publishers have lived with for years. Easy buttons, black boxes, the MRC's new auction standards, and the case for keeping humans in the loop.
About AdTech Therapy
The AdTech Therapy® Podcast is just what the doctor ordered for sell-siders trying to make sense of the systems, incentives, and personalities that power digital media. Hosted by The AdTech Therapists Scott Messer and Jana Meron, the show digs into the real stories behind of our AdTech ailments, including the breakthroughs, the blind spots, and the moments when everything fell apart. Each call-in episode explores problems across the ad tech ecosystem. We help our listeners think about real-life problems like we do with actual AdTech Therapy patients. Your session starts now!
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Frequently Asked Questions
What is Podzilla's AdTech Therapy daily summary?
It's a free AI-powered email that summarizes new episodes of AdTech Therapy as soon as they're published. You get the key takeaways, notable quotes, and links & mentions — all in a quick read.
How does the AdTech Therapy podcast summary work?
When a new episode drops, our AI transcribes and analyzes it, then generates a personalized summary tailored to your interests and profession. It's delivered to your inbox every morning.
Is this an official AdTech Therapy product?
No. Podzilla is an independent service that summarizes publicly available podcast content. We're not affiliated with or endorsed by The AdTech Therapists: Jana Meron and Scott Messer.
Can I get summaries of other podcasts too?
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How often does AdTech Therapy release new episodes?
AdTech Therapy publishes weekly. Our AI generates a summary within hours of each new episode.
What topics does AdTech Therapy cover?
AdTech Therapy covers topics including Business, Management. Our AI identifies the specific themes in each episode and highlights what matters most to you.
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