How to Turn Resale Into a Customer Acquisition Channel | #621

The conversation in most ecommerce businesses right now is about which channels to double down on. Meta is getting more expensive. CAC is going up. Every dollar of paid spend aimed at reaching a customer who hasn't found you yet. But some of those customers have already found you. Through a different door. Right now someone is buying your jacket secondhand on eBay. Someone is renting your dress through a peer-to-peer platform. Someone is picking up your shoes from a Facebook buy-swap-sell gro...