99% Invisible

100 Objects #17: M43 Field Jacket

September 11, 2026·41 min·6-min readnarrativehistory
Podzilla Summary (6 min)
TLDR
The M43 field jacket, born from scientific rigor and democratic ideals, revolutionized military clothing and reshaped global fashion, despite bureaucratic resistance, becoming a ubiquitous civilian staple divorced from its wartime origins.


PREMISE

This episode traces the evolution

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Guest

A

Avery Trufelman

narrative on 99% Invisible

Mentions

Books, people, and resources mentioned in this episode.

People

Georges DoriotRobert McGowan Little JohnAvery TrufelmanRoman MarsJoshua KernerPatricia Ziegler

Companies

REIBanana RepublicThe Gap

Products & Tools

M43 Army field jacket

Topics

American HistoryCold WarFashionHistory Of ScienceLong Form JournalismMilitary History

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