99% Invisible

100 Objects #11: Brannock Device

July 31, 2026·27 min·3-min readnarrativehistory
Podzilla Summary (3 min)
TLDR
The Brannock device, invented in 1925 by Charles Brannock, is a simple yet revolutionary foot-measuring tool that remains unchanged and still in production today, symbolizing a bygone era of quality, integrity, and purpose-driven American manufacturing. Its endurance contrasts sharply wit

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Guest

P

Paul Lukas

narrative on 99% Invisible

Mentions

Books, people, and resources mentioned in this episode.

People

Charles BrannockPaul LukasRoman Mars

Books

Inconspicuous Consumptionby Paul Lukas

Companies

Brannock Device CompanyPayless Shoe Source

Products & Tools

Brannock device

Topics

American HistoryBusiness NewsEntrepreneurshipHistory Of ScienceLong Form JournalismSmall BusinessSustainability

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