How to Win in AI x Web3 with BD | 0G Podcast Ep. 42

On this episode of the 0G Podcast, Jax Dwyer sits down with Kai Cabero — one of the few operators who’s cracked the code on Web3 business development.From getting rugged in DeFi to generating hundreds of sales calls for early-stage protocols, Kai shares the real process behind building a scalable lead gen engine in crypto.You'll learn: • How to write cold emails that actually convert • Why most Web3 teams fail at sales • The step-by-step method for testing offers, validating PMF, and closing deals • How to build trust in a low-trust space • Why relying on referrals will kill your pipeline • And how founders can build repeatable sales systems—before hiring expensive BD teamsIf you’re an early-stage founder, growth lead, or anyone selling to crypto protocols, this episode is your playbook.Chapters:00:00 – Intro: Who is Kai Cabero?01:00 – From Recruitment to Web302:00 – Getting Rugged and Going Full-Time Crypto03:00 – First Breakthrough with an NFT Startup04:00 – Why Cold Email Works in Web305:00 – Building Lead Gen in a No-Playbook Industry06:30 – Getting 100 Sales Calls in 120 Days07:30 – Finding Product-Market Fit through Outreach08:30 – Offer Creation: From Research to Validation10:00 – Writing Cold Emails That Get Replies11:00 – How to Book Calls Before the Product is Ready12:00 – Solving Big Problems Gets You Meetings13:00 – Tools vs Messaging: What Really Matters14:00 – Building Trust in a Low-Trust Space15:00 – Why Proof Beats Pitch16:00 – Document Your Process → Close More Deals17:00 – Using Case Studies to Win Clients18:00 – What Web3 Founders Get Wrong About Sales19:00 – Scaling Beyond Referrals and Network20:00 – Hiring Biz Devs vs Building Systems21:00 – How to Leverage Events Without Attending22:00 – Scrappy Tactics for High-ROI Outreach23:00 – Where to Find Kai & What He OffersAbout 0G:0G (ZeroGravity) is the first decentralized AI operating system, designed to bring AI onchain at an unprecedented scale. By enabling nearly infinite scalability for decentralized AI, 0G ensures trustless, verifiable, and high-performance data storage solutions for AI models. Their architecture supports 50 Gbps data throughput, positioning 0G as a leader in the decentralized AI space, with partnerships across Web3’s top ecosystems including Polygon, Arbitrum, and more.0G’s infrastructure not only boosts performance and scalability but also dramatically lowers costs, making it ideal for onchain AI applications, DeFi protocols, gaming, and beyond. This episode is essential for anyone passionate about the future of AI, blockchain, and decentralized technologies reshaping the digital landscape.Connect with 0G:Website: https://0g.ai/ Twitter: https://x.com/0G_labs LinkedIn: https://www.linkedin.com/company/0g-labs Connect with Today’s Guest:Website: https://kaicabero.co.uk/ Twitter: https://x.com/kai_cabero