Zero to One

Inside Augment: The Business School Taught by Founders, Not Professors

September 30, 2025·49 min
Episode Description from the Publisher

🚨 What if your business school was built by the founder of YouTube?Or Waze. Or Shazam.🎙️ Meet Roy Wellner, cofounder of Augment, the online business school delivering premium courses taught by world-class operators. Augment is rethinking what modern education should actually look like.🔍 In this episode, we dive into:👉 Why classic MBA programs aren’t built for founders👉 The OpenAI insight that made AI literacy a non-negotiable part of Augment👉 How Augment built a curriculum where students actually finish👉 Why Roy believes your distribution strategy matters more than your product💡 Plus: Roy’s reflections on full dedication, raising $2M with just a deck, and building something he wishes he had as a student

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