Post and Ghost: Protect Your Sanity While Growing Your Show

This bonus episode from Illuminate is a little different. Freddy is not at the mic as a co-host. Britney and Dr. Trevor Boffone, a Houston educator turned content creator, run the conversation on social media growth with a live room. Trevor shares what viral actually feels like, why posting three times a day is bad advice, and how to protect your mental health when the notifications explode. Podcasters can steal every lesson for clips and shorts. Fair warning, it is raw, honest, and explicit. Free resources from Speke Podcasting: https://www.spekepodcasting.com/freeresources Work with us: https://www.spekepodcasting.com/pricing-plans Connect with Dr. Boffone: https://trevorboffone.com/ Key Takeaways 1. Post at a pace you can hold forever. Trevor tried three posts a day for forty days and says it nearly broke him. 2. Personality first. Authenticity and not caring what strangers think is part of the magic sauce. 3. Open with your most interesting two seconds. Never start with your name and a mission statement. 4. Audit your content. Look at what resonates, then repeat it until it stops working. 5. Post and ghost. Trevor turns off notifications and does not check views until the next day.