The Journey of a Bestselling Author - Phil Treagus-Evans, Human-First Marketing

In this podcast episode (which I loved recording), Phil Treagus-Evans discusses his journey as a bestselling author and the principles behind his book, 'Human First Marketing - The Art of Being Seen, Trusted and Remembered.' He emphasises the importance of treating customers as real people, the challenges he faced while writing the book, and some sound business and marketing principles we should all take to heart. I've highlighted so many paragraphs of Phil's book (it's that good a read). One paragraph that encapsulates Phil's vision and advice for marketers is this: "It's not about getting quick-wins but building long-term success with loyal customers and earning trust and admiration for your brand." Human-First Marketing, pg. 88.