Clocking it, with Colin Strong

Your brain spends every microsecond sorting information into two buckets: useful and believable; and everything else. Alas, if you're a bit of data about the world and you're you're not in the first bucket, you ain't getting heard. So much noise! Like the background throng of a pub, or the hundreds of adverts we see and immediately discount every day. So what happens to ideas about climate change if they don't feel like they make sense to the reality of our lives? We quickly 'clock them...