The Power of Minimally Viable Marketing

What if the best marketing plan isn’t the most optimized one - but the one you can actually keep doing? After taking a step back from my business, I’ve had to seriously reassess how much time and energy I actually have available - and stop building plans around a version of myself who can operate at 10/10 all the time. In this episode, I’m breaking down what I call minimally viable marketing: choosing a small number of marketing activities that fit inside the time, energy, and capacity you actually have. I’m also walking you through how I’m applying this to my own business right now, from weekly forever content to Instagram Reels, and why I’m choosing consistency over doing what everyone else says is the “best” strategy. Because an A+ marketing plan you never execute isn’t better than C-level work you consistently get out into the world. What You’ll Learn in This Episode: What minimally viable marketing actually means - and why I’m embracing it in my own business Why your marketing plan should work when you’re at 5/10 energy, not just 10/10 How unrealistic expectations around your time and capacity can make consistency almost impossible Why I’m focusing on quantity and consistency instead of trying to make every piece of content perfect How I’m using my Time Puzzle to decide what actually fits into my marketing schedule What my minimally viable marketing strategy looks like right now Why I’m sticking with podcasting even when other business owners tell me I “need” to be doing video How to create a realistic container for your marketing and decide what deserves to go inside it Links & Resources: Time Puzzle Workshop Podcast: Time Management for Entrepreneurs Who Hate Following a Schedule Blog: How I Finally Mastered Time Management as an ADHD Entrepreneur YouTube: How to Create Content That Converts Into Clients (The Anatomy of Forever Content) YouTube: The State of Content Marketing in 2026: Why “Forever Content” is the Future