Faherty’s Cofounder on Turning a Childhood Goal into a Global Brand

In slightly over a decade, surf-inspired fashion brand Faherty has expanded into a nine-figure business. On this episode of WWD Voices for Retail Rx, the company's cofounder and chief executive officer Alex Faherty speaks with Ian Fredericks, chief executive officer of Hilco Global Capital Solutions and executive director of Hilco’s consumer and retail platform, about the brand’s early days, running a responsible business, “go big or go home” risks that paid off and how he sees artificial intelligence supporting the company as it scales. Learn more about your ad choices. Visit megaphone.fm/adchoices