Designing With Emotion, Elastic Branding, and Band Dynamics with guest Estee Kim, VP of Design at Soft Services
This week we're joined by Estee Kim, VP of Design at Soft Services, the cult-favorite body care brand known for its meticulous design and packaging. We talk on multi-generational design families, her parents’ graphic design and signage shop in Philadelphia, and her grandmother Rose's collage practice. Estee walks us through Soft Services’ design philosophy; how they capture sensory experiences visually, the brand’s “elastic branding” approach, the band metaphor for collaborative design teams,...
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