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Wisdom on the Front Porch

Terry Whalin on Publishing Myths, Author Strategies, and Modern Book Marketing

September 9, 2026·39 min
Episode Description from the Publisher

In this episode of Wisdom on the Front Porch, LS Kirkpatrick chats with Terry Whalin about the publishing world. They discuss the role of an acquisitions editor, the importance of a strong book proposal, and tips for aspiring authors. Terry shares insights on ebook giveaways, targeted distribution, and Morgan James Publishing's unique approach. They emphasize managing author expectations and the need for ongoing book promotion. Key lessons from "10 Publishing Myths," the value of entertainment-focused books, building a social media presence, and persistence in writing are highlighted. The episode wraps up with common author mistakes, the importance of endorsements, and ways to connect with Terry Whalin.

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