Stop Killing Your Margins With Discounts - Do This Instead

Is AI search making SEO harder for Shopify stores? Google’s latest changes could affect how customers find and choose your products.In this episode of Winning With Shopify, Nick Trueman explains what’s changing in Google AI Overviews and AI Mode, and what it could mean for ecommerce brands. He looks at the zero-click search challenge, why brand recognition matters in AI results, and how AI is changing the way customers search.You’ll get three practical Shopify SEO actions to help your brand adapt: create useful FAQs and content, strengthen technical SEO and structured data, and track your visibility in AI search. The episode also explains why AI is changing SEO rather than making it irrelevant.Subscribe to Winning With Shopify for practical Shopify, ecommerce and SEO advice.Timestamps(00:00) - 3 Shopify SEO Actions for AI Search(00:46) - Google's October 2026 AI Search Update Explained(02:05) - What's Changed in Google AI Overviews and AI Mode?(03:59) - The Zero-Click Search Problem for Ecommerce Brands(05:11) - Why Branding Matters in AI Search Results(06:53) - How AI Is Changing Customer Search Behavior(08:36) - Shopify SEO Tip #1: Create Helpful FAQs and Content(10:26) - Shopify SEO Tip #2: Improve Technical SEO and Structured Data(11:20) - Shopify SEO Tip #3: Track AI Search Visibility(12:21) - Why AI Isn't Killing SEOWant some help with profitably scaling your Google Ads? Reach out to Nick's agency: team@spec.digital Easygift - Extended 30-day free trial with code WWS ⁠https://506-io.webflow.io/wws-easygift⁠Omnisend⁠ - 30% off paid plans for three months with code WINNINGWITHOMNISEND.https://your.omnisend.com/wws⁠Ships-A-Lot⁠ - Improve fulfilment costs, shipping margins and customer experience.https://info.shipsalot.com/winning-wi...⁠Yoast⁠ - 15% off Shopify and WordPress with code WWS15.https://yoast.com/product/yoast-seo-s...⁠Inventory Planner⁠ - Free seven-day inventory bootcamp.https://info.brightpearl.com/winning-... Charlie Tyler Socials -https://www.linkedin.com/in/charleshtyler/https://www.linkedin.com/company/506-io/home/https://506.io/easygift