
What happens when your ads work so well that you burn out? That was Kalina's first good problem, and it was only the beginning. In this episode, Ashley reconnects with Kalina Denault, a family, maternity, and newborn photographer in Winnipeg, Canada. Two years ago Kalina was making $65,000 a year and was, in her words, the smallest fish in the mastermind. Her husband was skeptical about the investment. What happened next is the reason we do what we do. In this episode, they break down: ๐ธ Going from $65,000 a year to six figures, and then multi-six figures just six months into a new model ๐ธ Why ads that worked "too well" created a capacity problem (and why that is the good kind of problem) ๐ธ The single mastermind conversation that moved her from $600 sessions to $4,000+ full-service clients ๐ธ A $22 ad cost turning into a $4,000 client (a 181 to 1 return) and what an almost unlimited budget looks like ๐ธ The money mindset shift, and the honest conversation with her husband behind investing on a $65,000 income You'll walk away seeing that it is never the type of business that wins with ads, it is the type of person, and what becomes possible when you decide to be that person. Connect with Kalina: @kalinadenault ๐ Join the Challenge: Win With Paid Ads Challenge ๐ฏ Connect with Ashley: @ads.with.ashley ๐ Read the Book: How to Win With Paid Ads
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