Ep 168: May is Paso Wine Month – Featuring Paso CAB Collective | LXV Wine

🍇 Where Wine Takes You – Episode Highlights 🍷 In this episode of Where Wine Takes You, Adam Montiel sits down with the driving force behind one of the most ambitious initiatives Paso Robles has ever launched, Paso Wine Month. Leading the charge is Linda Sanpei of the Paso Robles CAB Collective, the architect behind this national campaign set to roll out in May 2026. Joined by Krista Smith of the Paso Robles Wine Country Alliance and Neeta Mittal of LXV Wine, the conversation explores how Paso is rethinking the way people discover and connect with wine. Paso Wine Month is a first-of-its-kind, retail-driven movement designed to meet the next generation of wine drinkers where they are. Through food, culture, technology, and storytelling, the campaign brings Paso beyond the tasting room and into everyday life. Think AI-powered taste matching, chef-driven recipes, in-store experiences, and a national sweepstakes that could bring new visitors straight to Paso Robles Wine Country. This episode is about more than wine. It is about connection over consumption. Discovery over intimidation. And a region that is not waiting for the future, but building it. In the Travel Paso Spotlight, Adam connects with Lynette Sonne of FarmsteadED to highlight Open Farm Days, a hands-on experience that takes you beyond the tasting room and into the farms, ranches, and roots of Paso. 🍷 FEATURED IN THIS EPISODE Paso Wine Month 🔗 https://pasowine.com/wine-month/ 📸 https://www.instagram.com/pasorobleswinemonth/ LXV Wine 🔗 https://lxvwine.com 📸 https://www.instagram.com/lxvwine/ Paso Robles CAB Collective 🔗 https://pasoroblescab.com 📸 https://www.instagram.com/pasoroblescab/ Paso Robles Wine Country Alliance 🔗 https://pasowine.com 📸 https://www.instagram.com/pasowine/ 🌐 PASO WINE WIRE Paso Wine Meets the Festival Crowd Paso Robles CAB Collective wineries take the stage as the exclusive wine sponsor of Shabang Music and Arts Festival, May 2 to 3, 2026. A major step in bringing Paso wine to a new generation of consumers. 🔗 https://www.winebusiness.com/news/article/316503 Wine 4 Paws Returns April 25 to 26 More than 75 wineries and local businesses donate proceeds to Woods Humane Society. A feel-good weekend where wine lovers and pet lovers come together. 🔗 h