EP 167: ROC – Roots, Responsibility & Future of Farming – Featuring Halter Ranch Vineyard | Booker Vineyard

🍇 WHERE WINE TAKES YOU &#8211; EPISODE 167 🍷 ROC PART 3: ROOTS, RESPONSIBILITY &#38; THE FUTURE OF FARMING In this episode of Where Wine Takes You, Adam closes out the three-part deep dive into Regenerative Organic Certified (ROC) farming with two powerhouse voices helping lead the movement in Paso Robles. First up is Hilary Graves of Booker Vineyard, grower, educator, vineyard strategist, and one of the most respected minds in California viticulture. Hilary shares why ROC matters, how farmers can help capture carbon, and why consumers hold more power than they realize every time they shop or order wine. Then Adam welcomes Kevin Sass, veteran winemaker of Halter Ranch, whose decades of Paso experience meet one of the region’s most stunning estates. Kevin breaks down what certification means, why transparency matters, how Halter balances multiple vineyards across states, and yes&#8230; why planes literally land at the winery. This episode goes beyond buzzwords and into the real questions: How do we farm better? How do we support workers better? How do we leave land better than we found it? And if Paso Robles is going to lead the wine world in something&#8230; this feels like a damn good place to start. 🌿 TRAVEL PASO SPOTLIGHT Before your next Paso getaway, start here: https://travelpaso.com Later in the show, Adam checks in with Jeffry Weisinger, Interim Executive Director of Paso Main Street, and owner of local favorite Jeffry’s Wine Country BBQ. They talk about the upcoming Paso Robles Olive &#38; Lavender Festival on May 9th, a downtown celebration of local olive oils, lavender goods, shopping specials, food, cocktails, and community spirit. The event also serves as the largest annual fundraiser for Paso Main Street, helping support treasured traditions like Santa in the Park, Teddy Bear Tea, Elegant Evening, and more. 🎉 EVENT LINKS Paso Robles Olive &#38; Lavender Festival &#8211; May 9 https://pasoroblesdowntown.org/downtown-event/paso-robles-olive-festival-lavender-festival-may-9th/ 🍷 FEATURED GUEST LINKS Booker Vineyard &#8211; https://www.bookerwines.com • IG: https://www.instagram.com/bookervineyard/ Halter Ranch &#8211;<a href="https://ww