Episode 312 - Julie Bailey Blanche & Shannon McSweeney - Consumer Obsession & Continuous Innovation at Shark Beauty

What does it take to build products that consumers don't just use, but genuinely love?On Episode 312 of Where Brains Meet Beauty, Shark Beauty Global Head of Marketing Julie Bailey Blanche and Vice President of Product Development Shannon McSweeney join Jodi Katz for a conversation about innovation, leadership, and the relentless pursuit of solving real consumer needs.Julie and Shannon share how Shark Beauty approaches product development differently, from identifying unmet consumer needs and challenging assumptions to creating a culture where teams are encouraged to evolve their thinking when new information emerges.Together, they discuss the power of consumer feedback, the importance of cross-functional collaboration, and why some of the most successful innovations come from asking a simple question: How can we make this experience better?It's an insightful conversation about product development, brand building, and the mindset required to continuously raise the bar in a competitive category.Thank you to our partner CEW. If you're looking to accelerate your career and expand your network, visit CEW.org and use code WBMB20 for 20% off your first year of membership.