
The fish we eat usually die slowly, suffocating after they’re pulled out of the water. Saif Khawaja is the co-founder and CEO of a company called Shinkei. Saif's problem is this: Can he build a machine to efficiently kill fish in a way that is more humane? In this episode, Saif explains: How he came to believe that our current fishing practices are inhumane How he adapted the Japanese technique of ikijime for use at scale Why Shinkei’s process results in better texture and longer shelf life than commodity fish. Why Shinkei is doing its own technology development, fish processing, and consumer branding. Connect with us: Follow Jacob Goldstein on LinkedIn, X and Instagram Email us at problem@pushkin.fm Follow Pushkin on Instagram, LinkedIn or X Listen to Jacob’s other show, Business History To listen to the show early and ad free, sign up for Pushkin+ See omnystudio.com/listener for privacy information.
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