Trey Zoeller of Jefferson's Bourbon EP|336

March has not exactly been Dan’s month, so in the interest of preserving what was left of his sanity, he headed south to San Diego for a change of scenery and a stiff drink with Trey Zoeller, the founder of Jefferson's Bourbon. Trey was in SD for a pretty wild reason: Jefferson’s has teamed up with Holland America Line to launch a new ocean-aged whiskey project, which involves loading a barrel of bourbon onto a cruise ship and letting the sea do its thing. It’s part science experiment, part marketing genius, and entirely on brand for a guy who’s built a career on pushing whiskey into uncharted waters. Dan and Trey post up in San Diego, sip something strong, and get into it: the origins of Jefferson’s, the magic (and madness) of aging whiskey at sea, what happens to a barrel sloshing around the Pacific, and why this partnership could be one of the more interesting collaborations in the spirits world right now. It’s equal parts therapy session, boozy adventure, and deep dive into one of bourbon’s more unconventional minds. Cheers to getting out of town—and back in the game. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.