
What does it actually take to write a book? In this solo episode of What The Fundraising, Mallory Erickson pulls back the curtain on her experience writing and publishing her book, What the Fundraising. From signing a publishing contract with Wiley before she even knew what she wanted to write, to getting pregnant, navigating a difficult pregnancy, becoming a new parent, and rewriting the entire book six weeks postpartum, Mallory shares the messy reality behind the finished product. Mallory also talks about the limiting belief she had that she needed a book in order to get paid speaking opportunities, how writing the book ultimately changed the way she thinks and communicates, and why she believes a book should be valuable because of its unique ideas and perspective, not simply because you can say you wrote one. She also gets honest about perfectionism, ADHD, the challenges of sequencing a long-form argument, using AI for feedback but not for writing, and the importance of having systems and support around you. Most importantly, Mallory shares why your book doesn't need to be perfect. It needs to sound like you. In this episode, you will be able to: - Understand what Mallory's actual book-writing process looked like, including the unexpected circumstances that shaped it. - Recognize the difference between creating long-form social content and developing a cohesive argument for a book. - Identify how sequencing an argument can become one of the hardest parts of writing a book, especially when you have lots of ideas and information to connect. - Consider how a book can strengthen your thinking, speaking, podcasting, and overall ability to articulate your ideas. - Think more strategically about whether writing a book actually supports the business, career, or change you want to create. - Use AI as a tool for feedback and identifying gaps without outsourcing your unique perspective and voice. - Let go of the idea that your book needs to be perfect before you put it into the world. - Write something that actually matters to you and gives readers a perspective they couldn't get anywhere else. Support for this show is brought to you by Donor Perfect. Our friends at Donor Perfect really understand fundraising on so many levels. Stay aligned while working online with a seamless and secure payments experience for your donors and your team. Empower donors to give where they are, whenever they like, automate data entry, and process online, monthly, and mobile payments, and accept payments over the phone. Connect with me: Instagram: https://www.instagram.com/_malloryerickson/ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point.
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