What the Fundraising

300: Rethinking Nonprofits as Businesses: Earned Revenue, Sustainability & Innovation with Pradnya Haldipur

May 19, 2026·24 min
Episode Description from the Publisher

The nonprofit world is changing faster than ever, and organizations are being forced to rethink how they survive and grow in uncertain times! This episode features Pradnya Haldipur, who brings more than 30 years of experience across the nonprofit landscape. Her career has spanned the arts, software, academic medicine, and global humanitarian work with Doctors Without Borders. Recently, she transitioned to running her own consultancy, advising mission-driven organizations on strategy and sustainability. Her diverse background gives her a unique intersectional perspective on funding, leadership, and organizational growth, making her insights both practical and deeply informed by real-world experience. In this conversation, Pradnya dives into the realities of modern fundraising, the pressure nonprofits face in today's economy, and why innovation can no longer be optional. From controversial revenue ideas to challenging long-held beliefs about mission-driven work, the discussion explores how organizations can remain financially sustainable without losing sight of their purpose. It is a conversation that pushes listeners to question traditional nonprofit thinking and consider bold new possibilities for the future of the sector. In this episode, you will be able to: Understand why nonprofits need diversified revenue streams. Learn how earned revenue can support long-term sustainability. Explore innovative funding strategies beyond traditional philanthropy. Learn why flexibility and innovation matter in the nonprofit sector. Explore the stigma around nonprofits generating revenue. Gain insights into building self-sustaining program models. Get all the resources from today’s episode here.  Support for this show is brought to you by Donor Perfect. Our friends at Donor Perfect really understand fundraising on so many levels. Stay aligned while working online with a seamless and secure payments experience for your donors and your team. Empower donors to give where they are, whenever they like, automate data entry, and process online, monthly, and mobile payments, and accept payments over the phone. Connect with me:  Instagram: https://www.instagram.com/_malloryerickson/ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point.

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