Made in Canada, Priced Out by America: Encircled’s Kristi Soomer on Tariffs, Fast Fashion, and the Fight to Survive

Canadian small-business owners are taking hit after hit, but few have explained the chaos as clearly as Encircled founder Kristi Soomer. The Toronto-based slow-fashion designer breaks down how a U.S. tariff rule called yarn-forward turned a $125 pair of pants into a $204 headache overnight. We talk about the American trade mess, Shopify’s failings, fast fashion fatigue, and what it takes to keep a values-driven Canadian brand alive when the system feels stacked against you. please let me know if there's any issues, or if you have questions. Thank you! Learn more about your ad choices. Visit megaphone.fm/adchoices